Services About Results Insights Book a Free Call →
Fractional FP&A for Growing Businesses

CFO-grade financial clarity.
Without the CFO price tag.

I partner with founders and CEOs at $2M–$30M businesses who need more than accounting — a financial thought partner who builds models, drives decisions, and prepares them for what’s next.

Book a Free Clarity Call See What I Do
30–40%of full-time hire cost
$2M–$30Mideal revenue range
Day 1impact, no ramp-up

Is this you?

  • Board packs take days and you’re still not confident
  • Pricing decisions are made on gut feel
  • Cash flow is always a surprise
  • No financial model you actually trust
  • A full-time hire feels premature
Let’s talk — free 30-min call →
The Problem

Growing businesses are making million-dollar decisions in the dark.

Most companies between $2M and $30M have decent accounting — but no forward-looking financial intelligence. They know what happened last month. They have no idea what’s coming next quarter.

Fractional FP&A changes that. You get the rigour of a senior finance leader, embedded in your team, at a fraction of the cost.

Book a free 30-minute call
  • 01Your board pack takes three days to pull together — and you’re still not confident in the numbers.
  • 02Pricing and hiring decisions are made on gut feel because you don’t have a model you trust.
  • 03Cash flow is a constant anxiety — you’re always reacting, never anticipating.
  • 04You know you need a proper finance function, but a full-time hire feels premature and expensive.
  • 05Investors ask questions you can’t answer confidently on the spot.
What I Do

Finance that actually moves your business forward

Every service is designed around one question: what decision does this help you make?

Financial Modelling & Forecasting

A living, driver-based model that answers real questions before you have to ask them.

  • Three-statement integrated model
  • Scenario & sensitivity analysis
  • Monthly actuals vs. forecast
  • Fundraising & exit models

Budgeting & Annual Planning

An annual plan your team will actually use — with clear targets and real accountability.

  • Bottom-up budget build
  • Headcount & capacity planning
  • KPI targets & milestones
  • Monthly reforecasting

Management Reporting

One look and you know exactly where your business stands and where it’s going.

  • Monthly management pack
  • KPI dashboards (financial + ops)
  • Variance analysis & commentary
  • Board & investor reporting

Strategic Finance

At key inflection points, you need analysis and perspective. I provide both.

  • Pricing & unit economics
  • Market entry modelling
  • Fundraising preparation
  • Cash & runway planning

How We Work Together

Flexible engagement models — no long-term lock-in required.

  • Ongoing retainer — 2–4 days/month
  • Project-based — defined scope & timeline
  • Interim — peak demand or transition
Discuss your needs →
Getting Started

From first call to full clarity in four steps

1

Free Discovery Call

30 minutes to understand where you are, where you’re going, and where finance is letting you down.

2

Finance Diagnostic

I review your setup, reporting, and tools — and identify the highest-impact gaps.

3

Scope & Kickoff

We agree on engagement model, deliverables, and cadence. Then I get to work — fast.

4

Embedded Partnership

In your systems, meetings, and decisions — a real finance partner, not a quarterly report.

Lafayette Associates Principal
20+Years in
Finance
About Lafayette Associates

Senior finance expertise.
No long-term overhead.

I started Lafayette Associates because I kept seeing the same problem: talented founders making important decisions without the financial visibility they needed — not because they didn’t care, but because enterprise-grade FP&A had always been out of reach.

For over twenty years, I’ve worked across finance functions at companies ranging from early-stage startups to global large enterprises and PE-backed businesses. I understand what it takes to build a finance function that actually serves a business — because I’ve done it, with real stakes.

Martin Concannon | LinkedIn
Outcomes, not outputs

Every model is built around a decision you need to make — not a compliance exercise.

Embedded, not external

In your building, systems, Teams meetings. Not a slide deck from the outside.

Honest, even when uncomfortable

If the model doesn’t support your plan, I’ll tell you. That’s the job.

Client Results

What a difference the right financial foundation makes

Real outcomes from real engagements. Details anonymised where requested.

PE-Backed Food & Beverage Franchise · Financial Modelling

“Newly hired CFO needed a three-statement model — fast”

A PE-funded multi-unit franchise operator with 70+ locations needed a sophisticated Excel model to support detailed, restaurant-level bottom-up budgeting — plus a companion top-down model to meet PE group reporting requirements. The incoming CFO needed both built quickly and to a standard that could withstand investor scrutiny.

The Outcome

Delivered two fully integrated Excel models — one driving granular unit-level budgets, the other producing consolidated reporting for the PE group — giving the CFO immediate credibility with ownership and a financial infrastructure the business could grow into.

Consumer Services · Expansion Planning

“From Virtual to Brick-and-Mortar — With Eyes Wide Open”

After growing a virtual dog training business, the founder considered opening a physical location — but needed a clear year-one plan to understand the changing economics before committing serious capital.

The Outcome

The founder moved forward with a major capital investment knowing exactly where profitability would come from, how cash would behave week to week, and what needed to happen operationally for the location to succeed. What felt like a risky leap became a deliberate, well-understood decision — backed by a plan, not hope.

Food & Beverage · Multi-Unit Growth Planning

“Founder-led ice cream brand needed a financial roadmap for multi-unit expansion”

Far Out Ice Cream had grown from a promising New Zealand-style concept into a real operating business with multiple paths for expansion — but needed a clear financial roadmap before making bigger commitments around new stores, staffing, and capital.

The Outcome

Instead of thinking about growth in vague terms, the founder could see the financial implications of different expansion paths — how many stores were needed to reach target profit levels, which assumptions mattered most, and where the real risks were.

“The models gave our new CFO immediate credibility with the PE sponsor. We went from ad hoc reporting to a financial infrastructure that allowed us to manage the business effectively and nimbly.”

Scott PavlicaDirector of FP&A, Rackson Restaurants

“Working with the fractional FP&A team completely changed how I thought about the decision. Instead of guessing, I had clarity — on profitability, cash flow, and what success actually required.”

Casimir FinleyFounder, Baby Dubs

“Marty built us a forward-looking financial model that completely changed how we thought about scaling Far Out Ice Cream. His model helped us see projected profitability by store count, understand the drivers that mattered most, and make more informed decisions about expansion. It gave us the financial clarity we needed to think about growth with discipline instead of guesswork.”

August RadbillOwner, Far Out Ice Cream
Insights

Practical thinking for founders
who want to grow with confidence

All Articles →
Economic Outlook

Economic Outlook

The Ongoing War with Iran Has Pushed US Consumer Confidence to an All-Time Low

The University of Michigan’s CSI hit an all-time 48-year low of 47.6 in April 2026. Here’s what it means for your business.

April 2026 · 4 min read
Getting Started

Getting Started

What is Fractional FP&A — and do you actually need it?

If you’re running a $2M–$20M business, you’ve probably felt the tension: better financial visibility without a full-time hire.

January 2026 · 5 min read
Economic Outlook

Economic Outlook

August Inflation is Up for the Fourth Straight Month…

At 2.9%, August inflation is the highest in eight months. But what does that number actually mean — and what should businesses be planning for next?

September 2025 · 4 min read
Let’s Talk

Let’s find out if
we’re a good fit.

The first conversation is free — no obligation, no sales pressure. Just 30 minutes to understand where your business is today and whether I can help.

What happens on the call

  • We’ll explore your business, goals, and what’s getting in the way
  • I’ll ask about your current finance setup and what good looks like
  • I’ll share my honest view on whether FP&A is the right solution
  • If there’s a fit, we’ll discuss scope, timing, and next steps

Prefer to write first?

hello@lafayetteassociates.com

Start the conversation

I reply to all enquiries within one business day.

Your information is never shared.